30-01-2012
BIC joins forces
BIC joins forces with the Pentawards to reward design students.
This year the Pentawards will be open to conceptual packaging, and so also to students.
BIC, internationally known for its simple, inventive and reliable products, wants to reward creativity via the Pentawards, the first worldwide competition devoted uniquely to packaging design.
The student whose conceptual packaging entered for Pentawards Concept has collected the most points awarded by the international jury (all categories combined) will be entitled, in addition to his/her prestigious Pentaward, to:
A special BIC trophy
PLUS: a BIC surprise !
Registration: from 6 February to 2 March.
Participation:
€ 30 for students
€ 150 for professionals.
Download the instructions here to help you prepare your registration, online only at www.pentawards.org
GOOD LUCK !
18-01-2012
This is the jury
The 6th edition of the annual major world competition exclusively devoted to packaging design, Pentawards 2012, will be judged by an international jury (Europe, the Americas, Asia-Pacific) composed of eminent marketing specialists and designers.
This year, the Pentawards are also opening up to packaging concepts, and registration will be held in two different periods.
The Pentawards "Concept" will be open for online registration from 6 February to 2 March 2012.
The Pentawards "Classic" will be open for online registration from 2 April to 11 May 2012.
- Gerard Caron (president of the jury) - Admirable Design - Paris - France
- Mark Cowan - Cowan Group - Melbourne - Australia
- Raf De Geyter - Procter & Gamble European HQ - Brussels - Belgium
- Dan Dittmar - Bic Corporation - Shelton, CT - USA
- André Hindersson - Silver - Stockholm - Sweden
- Brian Houck - The Dial Corporation (Henkel) - Scottsdale, AZ - USA
- Yoshio Kato - Suntory - Tokyo - Japan
- Ku, Kyo-Woo - Aekyung Design Center - Seoul - South Korea
- Chris Plewes - Davis - Toronto - Canada
- Christophe Pradère - BETC Design - Paris - France
- Jonathan Sands - Elmwood - London - UK
- Graham Shearsby - Design Bridge - London - UK
- Yuan Zong Lei - Jahwa Group - Shanghai - P.R. China
11-10-2011
Special Pentaward
From left to right: Eric Fresnel, president of Sleever Int, Vince Voron, Design Director at Coca-Cola North-America, Brigitte Evrard, founder of the Pentawards, Gérard Caron, President of the international jury.
The Coca-Cola bottle receives a Special Pentaward.
No object symbolises American civilisation more and through it, packaging design, than the mythical Coca-Cola bottle.
With the passing of the years it has been able to reinvent itself without losing its impact or its unique personality. It has adapted to materials (glass, plastic, metal), to production constraints, to market formats, to consumption habits.
- A cult object, a lot of people collect it.
- A cult object, artists such as Andy Warhol were inspired by it.
- A cult object, it’s constantly found at the heart of Coca-Cola’s communications.
- A cult object, it’s admired in many museums devoted to design.
- A cult object, it’s part of the daily life of billions of humans!
It is for all these qualities and these specific features, for having been able to adapt to changing times, for having resisted fashion, for symbolising youth and the American dream, for having lent its prestige to industrial design, for being the global representation of perfect packaging that, this year, Pentawards honoured the Coca-Cola bottle.
And, through it, Pentawards pays tribute to all the designers, artists, packaging engineers, marketing specialists and, of course, the in-house teams at Coca-Cola, who have striven, for decades, to achieve the global success of the queen of packaging!
Mr. Vince Voron, Design Director at Coca-Cola North-America, received a magnum for the event, specially created by Turner Duckworth and produced by Sleever International, sponsor of the Pentawards, from Jean Jacques and Brigitte Evrard, founders of the Pentawards.
In addition, each of the people attending the presentation of the Pentawards 2011 received a commemorative bottle, specially produced by Sleever International. There’s no doubt that this bottle, in a limited edition of 200, will become a sought-after collectors’ item.